Wednesday, 13 April 2011

Questions to ask a Target Audience about my Magazine TUNE

I have described some questions that I will ask my Target Audience while testing the product for the market:
1. Does the concept of a modern music magazine with slightly more sophisticated language appeal to you?
2. Does my colour scheme reflect the style of the magazine?
3. Do you like the manipulation of the image on the front cover?


4. Would you agree that the price is acceptable for the size and design of the magazine?


Response to the Questions 


1. I believe that the magazine TUNE is a good representation of todays youth, successfully representing the targeted age group in a positive way, I also think that the language used through the entirety of the magazine, was well suited to the magazine itself and the content within, furthermore I consider it appealing that the magazine is modern and contemporary, which is shown though the images which are predominant throughout. As it has the right balance, being sophisticated but still appealing to a vibrant and youthful reader. 


2. I consider the colour scheme to be a clear reflection of the magazine, as it is supposed to appeal to a younger target audience and the bright bold colours, such as the orange and florescent pink helps achieve this. 


3. I was attracted to the magazine because of the image on the front cover, it is clear that the magazine will be interesting and stylish. I also think that by using this type of image, it allows the magazine TUNE to appear different to the other opposing music magazines which are too for sale, helping it stand out amongst the others on the shelf. 


4. All though I consider the magazine to be really good, I do not think that £2.50 to be a reasonable price, as it is a weekly magazine it might be a bit too expensive for regular readers to pay each week, however  I think that £2 would e a more reasonable and realistic price, in order to compete against teh other music magazines. 

Brand Profile 

TUNE has become a truly unique multi-platform media proposition. Through the brands use of magazine articles, their specific website, as well as their individual event nights  and awards, the brand succeeds in reaching over one million music fans during one week, therefore having an immediate impact and influence to those who follow this particular brand through any of their enlisted platforms. TUNE is the longest published and most admired and respected music weekly in the world. Each week consisting to given music fans exclusive knowledge and coverage of the most  contemporary music, through their select interviews and award winning features. as well as including a hype over the new and up coming bands TUNE too looks back at the colourful and vibrant  history of the magazine.
TUNE Music Magazine Audience Profile sheet Mood Board



I have produced a mood board, presenting audience profile examples, promoting my music magazine, showing the audience type, and giving examples of products that the audience own/use regularly.

Here are some links of what my target audience would be associated with:






Music Magazine Flatplans 


I have produced some flatplans for my music magazine design, incorporating image and text positioning and ideas for different content to add.


Front Cover 




Contents Page



Double Page Spread



Music Magazine Audience Questionnaire


I have designed a questionnaire, containing necessary questions, relating to my task, that will give me more information about my audience and help to decide which options to make about my target audience, and the style that I adopt for the magazine.






I also designed an interactive, online questionnaire, in order to gain more access to my target audience.


Establishment of Youth Subcultures through Music Magazines

Front Cover - Use of the Ipad